Status: In Progress, Needs Content | Priority: High | Impact: High | Effort: Medium
Goal
Add a known user to an awareness email journey telling them that it is safe to visit in person, if they visit the Video Visits page and did not convert and did not open a Here For You email.
Scenario
If known and Video Visit views > 1 and did not convert and did not open Here For You email then add to journey
Interaction Studio Implementation
Collect
Touchpoint
- UPMC.com
- http*://www.upmc.com
Interaction Point
- Video Visits
- /coronavirus/video-visits
- Activity Capture Point: Video Visits – Click-to-Call – No Banner
- Proposition: Video Visits
- Activity Type: Click-to-Call
- Activity Capture Point: Video Visits – Video View
- Proposition: Video Visits
- Activity Type: Video View
- Activity Capture Point: Video Visits – Click-to-Call – Banner
- Proposition: Video Visits
- Activity Type: Click-to-Call
- Activity Capture Point: Visit AnywhereCare Button – Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Activity Capture Point: Schedule Child Video Visit CTA Button – Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Activity Capture Point: Schedule a Video Visit CTA Button – Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Activity Capture Point: Visit AnywhereCare Button – Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Activity Capture Point: Schedule Child Video Visit CTA Button – No Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Activity Capture Point: Video Visit Page Visit
- Proposition: Video Visits
- Activity Type: UPMC Page Visit
- Activity Capture Point: Schedule a Video Visit CTA Button – No Banner
- Proposition: Video Visits
- Activity Type: Appointment Request Page Visit
- Offline Optimization Point: Video Visits Journey
- Offline Action: Email-UPMC-VV-006 – Add to Video Visits Journey
- Activity Capture Point: Video Visits – Click-to-Call – No Banner
- /coronavirus/video-visits
Orchestrate
Eligibility Rules
- “Recognized – Known”
- “ Email-UPMC-VV-006 – Video Visits Page Views”
- Activity count Video Visits page views
- “Email-UPMC-VV-006 – Has Not Converted”
- Activity count Video Visits button clicks = 0 AND Activity count Video Visits click-to-call = 0
- “Email-UPMC-VV-006 – Here For You Email Opens”
- Activity count Here For You email opens
- “Email-UPMC-VV-006 – Action Trigger”
- Recognized – Known AND Email-UPMC-VV-006 – Video Visits Page Views > 1 AND Email-UPMC-VV-006 – Has Not Converted AND Email-UPMC-VV-006 – Here For You Email Opens = 0
Action
- Email-UPMC-VV-006 – Add to Video Visits Journey
- Data Structure: Email-UPMC-VV-006
- Proposition: Video Visits
- Eligibility Rule: Email-UPMC-VV-006 – Action Trigger
Success Metrics
- Email opens – in VV welcome journey/email will be accessible in Domo
- utm_campaign parameter in web traffic – is-here-for-you will be accessible in Domo
Next Steps
UPMC – Provide journey content
Flying Cork – Create data export
Flying Cork – Will create the journey experience
UPMC and Flying Cork will define success metrics
UPMC – Confirm Proposition structure : UPMC – Here For You – Video Visits
Confirming CTA’s for conversion can be the aggregate of the links on the VV page – phone number click, “schedule a vv with primary care” click, “find a vv option for child” click, and “visit anywhere care” click.
Addition parameter for the configuration. We sent out an email name “UPMC COVID19 API Email 10 – 060320”. We would like to only trigger this use case email action to users who follow the current parameter (visited VV and didn’t convert) but ALSO did not open “UPMC COVID19 API Email 10 – 060320”.
We are tracking all CTA at this time
Yatesizm #262: I hate eating neutral foods.
1. What are the tacking CTAs for conversion?