Preference Center Follow-Up (Email-PC-Sub-011)

Archive > UPMC > Preference Center Follow-Up (Email-PC-Sub-011)

Status: In Progress Priority: Medium Impact: Medium Effort: Medium

Goal

Add user who has visited the Preference Center in the last 30 days and has not selected an additional category to subscribe to a follow-up journey to update email preferences

Scenario

If user has visited Preference Center in the last 30 days and have not selected an additional category to subscribe to then add to journey

Interaction Studio Implementation

Configuration

Collect

Touchpoint

Preference Center
- https://pages.notify.upmc.com/

Interaction Point

page.aspx
- https://pages.notify.upmc.com/page.aspx
  - Activity Capture Points: 19 Consumer & 2 Physician newsletter subscribe buttons
Consumer Preference Center
- https://pages.notify.upmc.com/page.aspx?qs=2e4c31a3756cb940c2196652b9dd7*
  - Activity Capture Point: Consumer Preference Center Visit
    - Proposition: UPMC
    - Activity Type: Preference Center Visit
Physician Preference Center
- https://pages.notify.upmc.com/page.aspx?qs=2e4c31a3756cb94044e5f6eb23d4c*
  - Activity Capture Point: Physician Preference Center Visit
    - Proposition: UPMC
    - Activity Type: Preference Center Visit

Orchestrate

My Landing Pages > Profile Center > Data Extensions > Preference AJAX Consumer

Eligibility Rules

“Email-PC-Sub-011 – Days Since Last PC Visit”
- time between now and Last occurrence Preference Center Visit in days
“Email-PC-Sub-011 – Action Trigger”
- Email-PC-Sub-011 – Days Since Last PC Visit < 30 AND Activity count newsletter subscribe clicks = 0

Action

- Data Structure:
- Proposition:
- Eligibility Rule:

Display

Success Measurements

Email opens – in Preference center engagement journey/email will be accessible in Domo
utm_campaign parameter in web traffic – is-preference-center will be accessible in Domo