Status: In Progress, In Review, Needs Content | Priority: High | Impact: High | Effort: Medium
Goal
Send an email outlining Passavant updates to a known user who has visited a UPMC Passavant page.
Scenario
If known and has visited Passavant page then add to journey
Interaction Studio Implementation
Collect
Touchpoint
- UPMC.com
- http*://www.upmc.com
Interaction Point
- Locations – UPMC Passavant
- http*://www.upmc.com/*passavant*
- Activity Capture Point: UPMC Passavant Page Visit
- Proposition: UPMC Passavant
- Activity Type: Location Page Visit
- Offline Optimization Point: Email-UPMC-Pass-008 – Add to Passavant Journey
- Offline Action: Email-UPMC-Pass-008 – Add to Passavant Journey
- Activity Capture Point: UPMC Passavant Page Visit
- http*://www.upmc.com/*passavant*
Orchestrate
Eligibility Rules
- “Recognized – Known”
Action
- Email-UPMC-Pass-008 – Add to Passavant Journey
- Data Structure: Passavant_Location_Page_Visit
- Proposition: UPMC Passavant
- Eligibility Rule: Recognized – Known
Success Measurements
- Email opens – in Passavant Awareness journey/email will be accessible in Domo
- utm_campaign parameter in web traffic – is-passavant will be accessible in Domo
Next Steps
UPMC – Provide journey content
Flying Cork – Create data export
Flying Cork – Will create the journey experience
UPMC and Flying Cork will define success metrics
Christine and Brittany, how do you want to check if the person lives in the North Hills. goe data? form data?
Yates, did you get this email?