Neurosurgery Appointment Request Abandonment Email (Email-UPMC-Neuro-009)

Archive > Neurosurgery > Neurosurgery Appointment Request Abandonment Email (Email-UPMC-Neuro-009)

Status: Needs Content Priority: High Impact: High Effort: Medium

Goal

Add a known user to an email journey to push them to convert along their journey lifecycle stages.

Scenario

If known and has visited (3) neurosurgery pages and has not visited neurosurgery ‘Contact Us’ page then add to Education journey

If known and has visited (3) neurosurgery pages and visits neurosurgery ‘Contact Us’ page and does not complete form then add to Interest journey

If known and has completed neurosurgery ‘Contact Us’ form then send follow up email

Interaction Studio Implementation

Configuration

Collect

Touchpoint

UPMC.com
- http*://www.upmc.com
Secure Forms
- http*://secure.upmc.com

Interaction Point

Neurosurgery Page Visits
- http*://www.upmc.com/services/neurosurgery*
  - Activity Capture Point: Neurosurgery – Page Visit
    - Proposition: Neurosurgery
    - Activity Type: UPMC Specialty Page Visit
  - Offline Optimization Point: Email-UPMC-Neuro-009 – Education Journey
    - Offline Action: Email-UPMC-Neuro-009 – Education Journey
Neurosurgery – Contact Us
- http*://www.upmc.com/services/neurosurgery/contact
  - Activity Capture Point: Neurosurgery – Contact Us Page Visit
    - Proposition: Neurosurgery
    - Activity Type: Contact Us Page Visit
  - Offline Optimization Point: Email-UPMC-Neuro-009 – Interest Journey
    - Offline Action: Email-UPMC-Neuro-009 – Interest Journey
Neurosurgery – Contact Us – Thank You Page
- http*://secure.upmc.com/NeurologyContact/ThankYou.aspx
  - Activity Capture Point: Neurosurgery – Contact Us Form Complete
    - Proposition: Neurosurgery
    - Activity Type: Contact Us Form Complete
  - Offline Optimization Point: Email-UPMC-Neuro-009 – Converted
    - Offline Action: Email-UPMC-Neuro-009 – Converted

Orchestrate

Eligibility Rules

“Recognized – Known”
“Web-UPMC-Neuro-001 – Action Trigger”
- Activity count Neurosurgery Contact Us Form Complete = 0 AND Web-UPMC-Neuro-001 – 3 Neurosurgery Page Visits
“Email-UPMC-Neuro-009 – Education Journey”
- Recognized – Known AND Web-UPMC-Neuro-001 – Action Trigger AND Activity count Neurosurgery Contact Us Page Visits = 0
“Email-UPMC-Neuro-009 – Interest Journey”
- Recognized – Known AND Web-UPMC-Neuro-001 – Action Trigger AND Activity count Neurosurgery Contact Us Page Visits ≥ 1

Action

Email-UPMC-Neuro-009 – Education Journey
- Data Structure: Email-UPMC-Neuro-009 – Education Journey
- Proposition: Neurosurgery
- Eligibility Rule: Email-UPMC-Neuro-009 – Education Journey
Email-UPMC-Neuro-009 – Interest Journey
- Data Structure: Email-UPMC-Neuro-009 – Interest Journey
- Proposition: Neurosurgery
- Eligibility Rule: Email-UPMC-Neuro-009 – Interest Journey
Email-UPMC-Neuro-009 – Converted
- Data Structure: Email-UPMC-Neuro-009 – Converted
- Proposition: Neurosurgery
- Eligibility Rule: Recognized-Known

Display

Success Measurements

In data Extenstion IS_Neurosurgery_Experience, we can identify what emails are at what state in the Awareness, Education, and Conversion life cycle
Email opens – in Neuro Educational journey/email will be accessible in Domo
utm_campaign parameter in web traffic – is-neurosurgery-education will be accessible in Domo
Email opens – in Neuro Interest journey/email will be accessible in Domo
utm_campaign parameter in web traffic – is-neurosurgery-interest will be accessible in Domo
Email opens – in Neuro Conversion journey/email will be accessible in Domo
utm_campaign parameter in web traffic – is-neurosurgery-conversion will be accessible in Domo