Status: Live | Priority: Medium | Impact: None | Effort: None
Goal
Display a responsive banner with a CTA to subscribe to the HealthBeat newsletter for unknown visitors who have viewed multiple HealthBeat articles.
Scenario
If unknown and HealthBeat article views > 1 then display banner
Interaction Studio Implementation
Collect
Touchpoint
- UPMC HealthBeat
- http*://share.upmc.com
- UPMC.com
- http*://www.upmc.com
Interaction Point
- UPMC-HB – Article Visit
- http*://share.upmc.com/{hb-article-year:\d\d\d\d}/{hb-article-month:\d\d}/{hb-article-name:\w.*}
- Activity Capture Point: HealthBeat Article View
- Proposition: HealthBeat
- Activity Type: HealthBeat Page Visit
- Activity Capture Point: HealthBeat Article View
- http*://share.upmc.com/{hb-article-year:\d\d\d\d}/{hb-article-month:\d\d}/{hb-article-name:\w.*}
- Home
- http*://www.upmc.com/
- Optimization Point: After ‘Learn More…’
- Proposition scope: HealthBeat
- Viewpoint: UPMC.com After ‘Learn More…’ Header
- Optimization Point: After ‘Learn More…’
- http*://www.upmc.com/
Orchestrate
Eligibility Rules
- “Recognized – Known”
- “Web-UPMC-HB-003 – HealthBeat Article Views”
- Activity count HealthBeat Article Visits
- “Web-UPMC-HB-003 – Unknown & Multi HB Article Views”
- Recognized – Known = false AND Web-UPMC-HB-003 – HealthBeat Article Views > 1
Asset
- Web-UPMC-HB-003 – UPMC.com HB Subscribe Banner
- Viewpoint: UPMC.com After ‘Learn More…’ Header
Action
- Web-UPMC-HB-003 – Unknown HB Subscribe Banner
- Asset: Web-UPMC-HB-003 – UPMC.com HB Subscribe Banner
- Proposition: HealthBeat
- Eligibility Rule: Web-UPMC-HB-003 – Unknown & Multi HB Article Views
- Marketing Priority: 1
Success Measurements
- Actions Returned in Operational Metrics – Overview
- Conversions: Number of subscribers in HealthBeat_Master_SDE w/ subcategory “interaction-studio-003”