HealthBeat Subscribe Web Personalization Web-UPMC-HB-003 (OLD)

Goal

Display a responsive banner with a CTA to subscribe to the HealthBeat newsletter for unknown visitors who have viewed multiple HealthBeat articles.

Interaction Studio Implementation

Collect

Touchpoint

• UPMC Healthbeat
  • http*://share.upmc.com
• UPMC.com
  • http*://www.upmc.com

Interaction Point

• UPMC-HB – Article Visit
  
  • http*://share.upmc.com/{hb-article-year:\d\d\d\d}/{hb-article-month:\d\d}/{hb-article-name:\w.*}
    • Attribute Capture Points
      • hb-article-year
      • hb-article-month
      • hb-article-name
    • Activity Capture Point: HealthBeat Article View
      • Proposition: HealthBeat
      • Activity Type: HB – Article View
• Home
  • http*://www.upmc.com/
    • Optimization Point: Insert After ‘Learn More…’ Header
      • Proposition scope: UPMC
      • Viewpoint: UPMC.com After ‘Learn More…’ Header

Orchestrate

Eligibility Rules

• “Recognized – Known”
• “Web-UPMC-HB-003 – HealthBeat Article Views”
  • Activity count of HB article views
• “Web-UPMC-HB-003 – Unknown & Multi HB Article Views”
  • Recognized – Known = false AND Web-UPMC-HB-003 – HealthBeat Article Views > 1

Asset

• Web-UPMC-HB-003 – UPMC.com HB Subscribe Banner
  • Viewpoint: UPMC.com After ‘Learn More…’ Header

Action

• Web-UPMC-HB-003 – Unknown HB Subscribe Banner
  
  • Asset: Web-UPMC-HB-003 – UPMC.com HB Subscribe Banner
  • Proposition:  UPMC
  • Eligibility Rule: Web-UPMC-HB-003 – Unknown & Multi HB Article Views
  • Marketing Priority:  1

Configure

Proposition

UPMC

Activity Type

• HB – Article View (HB-ART)
  • Lifecycle Stage:  Awareness

Status

Working in monitor mode

Outstanding Work

• none currently

Success Metrics

Healthbeat Master DE – subcategory = interaction-studio-003

Display for Review