Status: In Progress Priority: Medium Impact: Medium Effort: Low
Goal
Display only the SMS opt-in banner to a known user who is also subscribed to the HealthBeat Newsletter when they visit share.upmc.com
Scenario
If a known user visits HealthBeat blog and is already subscribed then display the SMS opt-in CTA only
Interaction Studio Implementation
Collect
Touchpoint
- UPMC Healthbeat
- http*://share.upmc.com
Interaction Point
- Home
- http*://share.upmc.com/
- Online Optimization Point: Web-HB-SMS-010 – Display Only SMS Banner
- Proposition Scope: HealthBeat
- Viewpoint: share.upmc.com Display Only SMS Banner
- Online Optimization Point: Web-HB-SMS-010 – Display Only SMS Banner
- http*://share.upmc.com/
External Data
- Consumer Preference Center Subscriptions
- Key: SFMC Subscriber ID
- Data Extension: IS_UPMC_Newsletter_Subscriptions
Orchestrate
Eligibility Rules
- “Recognized – Known”
- “Web-HB-SMS-010 – Known & Subscribed to HB”
- Recognized – Known AND HeathBeat_Master_SDE = “true”
Asset
- Web-HB-SMS-010 –
- Viewpoint: share.upmc.com Display Only SMS Banner
Action
- Web-HB-SMS-010 – Display Only SMS Banner
- Asset: Web-HB-SMS-010
- Proposition: HealthBeat
- Eligibility Rule: Web-HB-SMS-010 – Known & Subscribed to HB
- Marketing Priority: 0
Success Measurements
- Increase SMS subscribers.
- We need to think about how we can identify an IS sms subscriber. Web analytics?
- Increase time on site.
- Decrease user annoyance? How can we get this information?