Campaign Non-Converter (Email-UPMC-Camp-012)

Archive > HVI > Campaign Non-Converter (Email-UPMC-Camp-012)

Status: In Progress, Has Questions Priority: High Impact: Medium Effort: Low

Goal

Send an email with campaign content and a conversion CTA to a known user who has engaged with campaign content twice but has not converted.

If known and engages with a campaign at least twice and does not convert then trigger email

Configuration

HVI Brand – Pittsburgh – Campaign Visit
- http*://pages.upmc.com/HVI-Brand-Pittsburgh
  - Activity Capture Point:
    - Proposition:
    - Activity Type:
  - Offline Optimization Point: HVI_form_abandonment
    - Offline Action: HVI_form_abandonment
HVI Brand – Pittsburgh – Campaign Form Complete
- http*://pages.upmc.com/HVI-Brand-Pittsburgh-Thank-You
  - Activity Capture Point: HVI – Campaign Form Complete
    - Proposition: HVI
    - Activity Type: Campaign Form Complete
  - Offline Optimization Point: HVI_form_abandonment_convert
    - Offline Action: HVI_form_abandonment_converted
HVI Brand – Physician – Campaign Visit
- http*://pages.upmc.com/HVI-Brand-Physician
  - Activity Capture Point:
    - Proposition:
    - Activity Type:
  - Offline Optimization Point: HVI_form_abandonment
    - Offline Action: HVI_form_abandonment
HVI Brand – Physician – Campaign Form Complete
- http*://pages.upmc.com/HVI-Brand-Physician-Thank-You
  - Activity Capture Point: HVI – Campaign Form Complete
    - Proposition: HVI
    - Activity Type: Campaign Form Complete

HVI_form_abandonment
- Data Structure: HVI_form_abandonment used for Create a record in Write to a Data Extension
- Proposition: HVI
- Eligibility Rule: Recognized – Known
HVI_form_abandonment_converted
- Data Structure: HVI_form_abandonment_converted used for Create a record in Write to a Data Extension
- Proposition: HVI
- Eligibility Rule: Recognized – Known

Display

Email opens – in Campaign interest journey/email will be accessible in Domo
utm_campaign parameter in web traffic – is-(campaign)-interest will be accessible in Domo