Status: Deleted | Priority: Medium | Impact: Medium | Effort: Medium
Goal
Add a known user who has engaged with HVI, Cancer or Transplant HealthBeat email content but hasn’t been exposed to Essential Care (Here for You) campaign to an audience for a social ad.
Scenario
We can do this directly using the DMP.
Interaction Studio Implementation
Collect
Touchpoint
- UPMC.com
- http*://www.upmc.com
Interaction Point
Orchestrate
Eligibility Rules
- “Recognized – Known”
Action
- Data Structure:
- Proposition:
- Eligibility Rule:
- Marketing Priority:
– What is the timeframe for “not exposed to Essential Care campaign”?
– Do HB email link URLs contain keywords for HVI, cancer, transplant?
– What is the Essential Care campaign?
EC is the campaign that encourages patients to return for essential care services (treatments or procedures you had been planning / ongoing care for a chronic condition / follow-up care)
– Can we segment specific service line content clicks within HealthBeat as a qualifier?