Abandon Request Appointment Social-UPMC-RA-004

Goal

If an unknown user (no known email address) visits the Request Appointment Page (https://www.upmc.com/contact/appointment-request) and does not complete the form then display Social Media Ad to the user

Collect

Touchpoints

• UPMC.com
  • http*://upmc.com
• Secure Forms
  • http*://secure.upmc.com

Interaction Point (1)

• Request Appointment
  • /contact/appointment-request
    • Activity Capture Point: request appointment browse
      • Proposition: Request Appointment
      • Activity Type: Form Visit

Interaction Point (2)

• Appointment Request – Thank You Page
  • /appointmentrequest/ThankYou.aspx
    • Activity Capture Point: Submitted Request Appointment Form
      • Proposition: Request Appointment
      • Activity Type: Form Fill

Orchestrate

Eligibility Rules

• “Recognized – Known”
• “Social-UPMC-RA-004 – Unknown-VisitedRA-Incomplete”
  • Recognized – Known = false AND Activity count Request Appointment Visits > 0 AND Activity count Request Appointment Form Fill = 0

Asset

Action

Configure

Proposition

Request Appointment

Activity Types

• Form Visit (BRWS-FV)
  • Lifecycle Stage: Interest
• Form Fill (FRM-FL)
  • Lifecycle Stage: Conversion

Status

Outstanding Work

• DMP event pixel for: https://www.upmc.com/contact/appointment-request
• DMP event pixel for: https://www.upmc.com/contact/appointment-request/thankyou.aspx