Find A Doc Web Personalization Web-UPMC-FAD-002

Goal

Replace Life Changing Medicine banner with a Find a Doctor banner for unknown visitors who have not visited the Find a Doctor site.

Collect

Touchpoints

• Find A Doctor
  • http*://findadoc.upmc.com
• UPMC.com
  • http*://www.upmc.com

Interaction Point

• UPMC-FAD
  • http*://findadoc.upmc.com/FindADocSearch.aspx
    • Activity Capture Point: FAD Browse
      • Proposition: Find A Doctor
      • Activity Type: Browse
• Home
  • http*://www.upmc.com/
    • Optimization Point: upmc.com replace life changing medicine
      • Proposition scope: UPMC
      • Viewpoint: upmc.com life changing medicine

Orchestrate

Eligibility Rules

• “Recognized – Known”
• “Web-UPMC-FAD-002 – Visits to FAD”
  • Activity count Visits to Find Doctor page
• “Web-UPMC-FAD-002 – Has Not Visited FAD”
  • Web-UPMC-FAD-002 – Visits to FAD < 1
• “Web-UPMC-FAD-002 – Unknown & Has Not Visited FAD”
  • Recognized – Known = false AND Web-UPMC-FAD-002 – Has Not Visited FAD = true

Asset

• Web-UPMC-FAD-002 – UPMC.com FAD Banner
  • Viewpoint: upmc.com life changing medicine

Action

• Web-UPMC-FAD-002 – Unknown UPMC Visitor FAD Banner
  • Asset: Web-UPMC-FAD-002 – UPMC.com FAD Banner
  • Proposition: Find A Doctor
  • Eligibility Rule: Web-UPMC-FAD-002 – Unknown & Has Not Visited FAD
  • Marketing Priority: 2

Configure

Proposition

Find A Doctor

Activity Type

• Browse (BRWS)
  • Lifecycle Stage: Education

Status

Working in monitor mode

Outstanding Work

• Banner needs to be properly sized