Neurosurgery Web Personalization Web-UPMC-Neuro-001

Goal

Display neurosurgery schedule-an-appointment CTA on certain pages after someone visits 3 neurosurgery pages and has not completed a neurosurgery form.

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Collect

Touch Point

• UPMC.com
  • http*://www.upmc.com

Interaction Point (1)

• Neurosurgery Page Visits
  • /services/neurosurgery*
    • Activity Capture Point:  Neurosurgery – Page Visit
      • Proposition:  Neurosurgery
      • Activity: UPMC Specialty Page Visit

Interaction Point (2)

• Neurosurgery – Brain – EEA
  • /services/neurosurgery/brain/treatments/endoscopic-endonasal-approach
    • Optimization Point: Neuro – Replace EEA Banner – Page 2

Interaction Point (3)

• Neurosurgery – Brain – Pituitary & Skull Base T…
  • /services/neurosurgery/brain/conditions/pituitary-and-skull-base-tumors/treatment
    • Optimization Point: Neuro – Replace EEA Banner – Page 1

Orchestrate

Eligibility Rules

• “Web-UPMC-Neuro-001 – Neurosurgery Page Visit Count”
  • Activity count Neurosurgery Page Visits
• “Web-UPMC-Neuro-001 – 3 Neurosurgery Page Visits”
  • Web-UPMC-Neuro-001 – Neurosurgery Page Visit Count > 2
• “Web-UPMC-Neuro-001 – Action Trigger”
  • Activity count Neurosurgery Appt Form Completes < 1 AND Activity count Neurosurgery Contact Us Form Completes < 1 AND Web-UPMC-Neuro-001 – 3 Neurosurgery Page Visits

Assets

• Web-UPMC-Neuro-001 – Appointment CTA
  • Viewpoint: Neuro – Replace EEA Web Banner

Actions

• Web-UPMC-Neuro-001 – Display Appointment CTA
  • Asset: Web-UPMC-Neuro-001 – Appointment CTA
  • Proposition: Neurosurgery
  • Eligibility Rule: Web-UPMC-Neuro-001 – Action Trigger
  • Marketing Priority: 0

Configure

Activity Type

• UPMC Specialty Page Visit
  • Lifecycle Stage: Education

Notes

• web links: ?utm_source=interaction-studio&utm_medium=web &utm_campaign=web-upmc-neuro-001&utm_content=neuro-schedule-appt
• Interaction Studio Taxonomy: Web-UPMC-Neuro-001
• ContentID: 001

Success Metrics

Analytics: ?utm_source=interaction-studio&utm_medium=web&utm_campaign=web-upmc-neuro-001&utm_content=neuro-schedule-appt

Display for review