please note that everything in bold is a required field
General Data Extension
- email_address – Email – 254 – Maps to Subscriber Key
- subscriber_key – text – 254
- first_name – text – 50
- last_name – text – 50
- phone_number – text – 50
- phone_number – phone – used possibly for SMS in Journeys
- street_address_1 – text – 100
- street_address_2 – text – 100
- city – text – 100
- state – text – 50
- zip_code – text – 50
- gender – text – 50
- birth_year – text – 50
- date_created – datetime – Current Date
- category – text – 50
- subcategory – text – 50
- all_data – text – 3
- utm_source – text – 50
- utm_term – text – 50
- utm_content – text – 50
- utm_medium – text – 50
- utm_campaign – text – 50
- is_test_data – text – 50 – false
- schedule_appointment- text – 50 – false
- more_information – text – 50 – false
- has_processed – text – 50 – false
API Data Extension
- email_address – Email – 254 – Maps to Subscriber Key
- subscriber_key – text – 254
- first_name – text – 50
- last_name – text – 50
- phone_number – text – 50
- phone_number – phone – used possibly for SMS in Journeys
- street_address_1 – text – 100
- street_address_2 – text – 100
- city – text – 100
- state – text – 50
- zip_code – text – 50
- gender – text – 50
- birth_year – text – 50
- date_created – datetime – Current Date
- category – text – 50
- subcategory – text – 50
- all_data – text – 3
- utm_source – text – 50 query string parameter
- utm_term – text – 50 query string parameter
- utm_content – text – 50 query string parameter
- utm_medium – text – 50 query string parameter
- utm_campaign – text – 50 query string parameter
- is_test_data – text – 50 – false We will clean out any record with a value of true in the processing pixel
- schedule_appointment- text – 50 – false
- more_information – text – 50 – false
- has_processed – text – 50 – false This will get set to true once leads get processed
Trigger Send Data Extension Thank You Email
- EmailAddress- Email – 254 – Maps to Subscriber Key
- SubscriberKey – text – 254
- date_created – datetime – Current Date
- category – text – 50
- subcategory – text – 50
- all_data – text – 3
Trigger Send Data Extension Service Email
- EmailAddress- Email – 254 – Maps to Subscriber Key
- SubscriberKey – text – 254
- user_email – text – 254
- date_created – datetime – Current Date
- category – text – 50
- subcategory – text – 50
- all_data – text – 3
Journey Entry Data Extension
- email_address – EmailAddress – 254
- category – Text – 50
- subcategory – Text – 50
- all_data – Text – 3
- date_created – Date – Current Date